Summary
- This report covers all of DJI’s current core product categories and industry solutions, including aerial drones, handheld imaging devices, energy storage technology, outdoor and cleaning products, as well as industry and agricultural applications; it also includes information on the company’s innovative imaging technologies and annual technology awards.
- It includes the company’s omnichannel sales system, online store, offline retail, and officially authorized partner channels, while also providing entry points to DJI Community, Media Center, and other customer communication and user ecosystem platforms.
- It provides comprehensive product overviews, innovative application cases, channel services, and value-added service details, accurately reflecting DJI’s layout, influence, and market position across various market segments.
Key Findings
Covering aerial, handheld, energy storage, cleaning, industrial, agricultural and other scenarios and solutions.
Includes DJI Care Refresh, Care Pro, Enterprise Shield, Agras Care and several other services.
Ronin 2 won a 2025 Academy Award for Scientific and Technical Achievement, marking international recognition of its technological innovation.
Market Overview and Application Scenarios
Building on aerial and handheld imaging technologies, DJI continues to expand into consumer and enterprise drones, intelligent cleaning robots, outdoor power and new energy, agricultural drones, professional imaging, system modules, and industry solutions, covering education, transportation, agriculture, and commercial scenarios. Leveraging a full‑stack ecosystem (including the SkyPixel community, official media, and innovation contests), the company continually enhances brand influence and drives the development of the broader industry ecosystem.
Main Products and Solutions
- MAVIC 3 – Flagship three‑camera aerial imaging drone
- mavic-4-pro – The world moves at your command
- air-3s – Dual‑camera flagship travel drone
- mini-5-pro – 1‑inch sensor all‑round mini aerial drone
- matrice-400 – Power‑line‑grade obstacle avoidance, long‑endurance flight platform
- neo-2 – A flying follow‑shot cinematographer
- osmo-action-6 – All‑round flagship action camera
- osmo-pocket-3 – 1‑inch pocket gimbal camera
- rs-4-mini – Lightweight stabilizer for creators
- osmo-360 – 8K ultra‑flagship‑quality 360° camera
- osmo-mobile-8 – All‑scenario precision‑tracking smartphone stabilizer
- osmo-nano – Wearable free‑angle camera
- Smart agricultural equipment t100s-t55
- All‑in‑one smart logistics flagship flycart-100
- Agricultural drones – Industry white paper release
- Agricultural plant protection drones – Smart agriculture solutions
- Commercial products and solutions – Industry, transport, and education applications
Information Collation Method
- Based on original materials from DJI’s official website, ensuring the accuracy of all original data on products, services, awards, innovation projects, and official descriptions.
- Collecting information on major innovation awards, product SKUs, category classifications, and channel policy changes released in 2025, and incorporating them comprehensively into the statistics.
- Sorting interaction and competition data from the official community, Media Center, and SkyPixel to reflect the vibrancy of the company’s ecosystem building.
Strategic Insights
DJI continues to advance a diversified product layout, combining hardware and software ecosystems with systematic industry solutions to cement its leadership in consumer, professional, and enterprise markets. Enterprises are advised to focus on the development of innovative imaging technologies, deepen community building and user engagement, expand industry application scenarios, and optimize service and support systems in order to further broaden global channels and partnership networks.
Appendix
Aerial drones | Handheld imaging devices | Energy storage and home technology | Industry applications | Agricultural applications | Transport applications | Education applications
Official store, offline retail stores, DJI Community, SkyPixel, Media Center, Developer Portal, Enterprise collaboration, maintenance and value‑added protection, service and support, product technical support.
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